Effective email communication is more than just hitting "send"—it's about building trust, driving engagement, and creating lasting connections with your donors.
Whether it’s a quick “you’re amazing” acknowledgment, a gripping impact story, or an update that makes them feel like a VIP insider, emails are your direct line to donors' hearts (and inboxes).
When done right, emails can deepen connections, spark joy with each click, and remind donors why they fell in love with your mission in the first place.
We’re partnering with email extraordinaire and co-author of Mailed It!, Ashley Budd, in a new, four-part webinar series that’s guaranteed to deliver more than just great subject lines.
From establishing trust and crafting compelling messages, to learning from case studies and receiving live feedback, each webinar is designed to elevate your email game and enhance your donor communications. We’ll dive deep into the strategies, tips, and real-world examples that make email a powerful tool in donor relations.
Join us to learn how to make your emails click (pun absolutely intended), gain actionable insights, and start making your donors fall in love—one email at a time.
What You Will Learn
You can purchase individual lessons for $60 or the entire series for $200.
- Thu, Jan 16Webinar | $60Jan 16, 2025, 1:00 PM – 2:00 PM ESTWebinar | $60This webinar will explore how to gain and sustain trust through email communication. You’ll learn strategies to foster transparency, show empathy, and maintain authenticity, ensuring your emails resonate and build lasting connections with your donors.
- Thu, Jan 23Webinar | $60Jan 23, 2025, 1:00 PM – 2:00 PM ESTWebinar | $60Learn the tactics that make your emails stand out and drive donor engagement. This session will equip you with practical strategies to enhance your email performance, including crafting effective subject lines, compelling calls to action, email design, and more.
- Thu, Jan 30Webinar | $60Jan 30, 2025, 1:00 PM – 2:00 PM ESTWebinar | $60Get a behind-the-scenes look at an email audit conducted for Cornell University’s donor relations team. This case study will walk you through the process, outcomes, and lessons learned, providing practical insights that can be applied to your email campaigns.
- Thu, Feb 06Webinar | $60Feb 06, 2025, 1:00 PM – 2:00 PM ESTWebinar | $60In the final session of this series, we’ll review emails submitted by participants and provide feedback. This interactive session will also recap key lessons from the series, helping you refine your approach and leave with actionable insights to apply immediately.
About Ashley Budd
![linkedin image[13].jpeg](https://static.wixstatic.com/media/8ce035_af62848a779b43ee8855d278e7d2ea11~mv2.jpeg/v1/fill/w_224,h_224,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/linkedin%20image%5B13%5D.jpeg)
Ashley Budd is a nonprofit consultant and full-time marketing director at Cornell University, as well as the co-author of Mailed It! She writes and speaks about marketing and leading teams. For the last decade, she's worked at the forefront of digital innovation in the advancement sector. She loves sharing her knowledge about connecting with people and raising money for good causes. She's one of our favorite thought-leaders in the industry—and, let’s be real—everything we know about email, we learned from Ashley! If you want to level up your email game, this is the expert you’ve been waiting for.
Webinar FAQ
Can I buy one registration for my entire team, even if we're all viewing it remotely?
Yes! Just complete your purchase and you will receive a confirmation email (check your junk mail folder if you don't see it) with a link you can share with your team members that allows them to register for free. Only one purchase is required per organization.
Are these webinars included in any other webinar series purchase?
No. This series is separate from any other webinar purchases that have been offered.
Do these webinars count towards my CFRE certification?
This series has been submitted for CFRE credit and is pending approval. We anticipate this program will be approved for 4 CFRE continuing education points—1 per webinar.