Beyond the Gift Amount: Inclusive & Behavior-Based Donor Recognition & Engagement Strategies

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Understanding and responding to donor behaviors is essential for creating meaningful recognition and engagement experiences. In this webinar we'll teach you how to take your donor recognition and engagement efforts to the next level by focusing on more inclusive, behavior-driven strategies. You'll learn how to implement behavior- based donor recognition and engagement strategies, explore innovative methods to recognize and engage donors in more personalized ways, and develop strategies that foster a culture of gratitude making all supporters feel valued, regardless of gift size.

 

Learning Outcomes:

• Identify Essential Donor Behaviors: Recognize and prioritize key donor behaviors that significantly impact acknowledgment and stewardship efforts.

• Map Donor Journeys: Understand how to design and implement customized donor journeys that align with specific behaviors to enhance engagement and satisfaction.

• Define and Measure Success: Learn how to establish clear success criteria for behavior-based strategies and assess their effectiveness in achieving desired outcomes.