Directive? Classified: Gathering + Tracking Passive & Active Intelligence on Donors
Join us as we explore the universe of gathering and tracking passive and active intelligence on our donors and constituents. Whether through testing, retargeting, database insights, surveys, or everyday interactions—we can gather the tools we need to create an exceptionally personalized experience.
Time & Location
Feb 28, 2023, 1:00 PM – 2:00 PM EST
On-Demand Webinar | $60
About the Event
In the futuristic world of Wall-E, all living things depend on technology. While we haven't entered the stage of space living quite yet, we are evolving into a technologically advanced society that relies on information at the touch of our fingers. Join us as we explore the universe of gathering and tracking passive and active intelligence on our donors and constituents. Whether through testing, retargeting, database insights, surveys, or everyday interactions—we can gather the tools we need to create an exceptionally personalized experience for our donors.
Learning Outcomes:
- Defining active and passive intelligence
- Explore data-gathering tools beyond surveys
- Identify the reports every shop needs to develop unique and effective programs