At DRG, we understand the true measure of success in fundraising isn't just about how much money you raise—it's about how many donors you retain year after year.
Today, nonprofits face a significant challenge: many donors give once and never return. According to the Fundraising Effectiveness Project's Q1 2024 report, first-time donor retention rates have plummeted to just 7.2%, with repeat donor retention at only 24.8%.
We have a retention crisis on our hands—and it won't get better until we change the way we work.
Our new webinar series is designed to tackle this challenge head-on by introducing behavior-based donor relations strategies that focus on understanding and responding to donor behaviors.
These strategies have been proven to significantly improve donor retention and elevate the overall donor experience—and we're here to show you how!
Through four comprehensive webinars, you’ll gain the skills needed to implement these strategies at your organization, ensuring every donor feels valued and motivated to continue supporting your mission. Don't miss this opportunity to revolutionize your donor relations efforts, and create lasting relationships that sustain your nonprofit's success.
What You Will Learn
You can purchase individual lessons for $60 or the entire series for $200.
- Thu, Oct 10Webinar | $60Oct 10, 2024, 1:00 PM – 2:00 PM EDTWebinar | $60Gain a deep understanding of how to use behavior-based donor relations to increase retention. We'll explore methods to foster inclusivity, and acquire insights into data, reporting, and the systems necessary to effectively implement behavior-based donor relations strategies.
- Thu, Oct 24Webinar | $60Oct 24, 2024, 1:00 PM – 2:00 PM EDTWebinar | $60Learn how to recognize first-time donors effectively to boost retention. This webinar provides strategies for creating impactful first impressions and personalized recognition programs, to ensure donors feel valued and stay engaged for continued generosity.
- Thu, Nov 07Webinar | $60Nov 07, 2024, 1:00 PM – 2:00 PM ESTWebinar | $60Learn to recognize and engage loyal donors—the cornerstone of sustained fundraising. This webinar offers strategies for segmenting and acknowledging consistent supporters, fostering deeper relationships, and leveraging their loyalty to ensure continued support and long-term investment.
- Thu, Nov 21Webinar | $60Nov 21, 2024, 1:00 PM – 2:00 PM ESTWebinar | $60Explore strategies for targeting behavior-based donor populations beyond first-time and loyal donors. Learn to develop tailored plans that enhance engagement, retention, and giving, and communicate successes to leadership, ensuring organizational buy-in.
FAQ
Can I buy one registration for my entire team, even if we're all viewing it remotely?
Yes! Just complete your purchase and you will receive a confirmation email (check your junk mail folder if you don't see it) with a link you can share with your team members that allows them to register for free. Only one purchase is required per organization.
Are these webinars included in any other webinar series purchase?
No. This series is separate from any other webinar purchases that have been offered.
Do these webinars count towards my CFRE certification?
This series has been submitted for CFRE credit and is pending approval. We anticipate this program will be approved for 4 CFRE continuing education points—1 per webinar.